Resume

Resume

Robbin YoungClear • Concise • Compelling
Writing • Content Management • Editorial Strategy • Developmental Editing

Simply put: I can deliver content that explains how—or why—to do things in a way that makes people eager and ready to get started.

Specifically: More than 20 years experience creating content for business, consumer, and student audiences. Intelligently tailored  strategy with extensive content management experience—complemented by the ability to write persuasive and compelling technical, analytic, and educational materials. Includes 13 years developing web content strategies, managing digital marketing, and producing content for Microsoft and four years as industry analyst with Ziff-Davis Publishing/Softbank. Creative, energetic, exacting, resourceful, cheerful, and passionate customer advocate.

FREELANCE WRITER/CONTENT MANAGER • Shoreline, WA December 2010 – Present  

Pearson Foundation: Developmental edits on K-12 Project-Based Learning Challenges.

Bill & Melinda Gates Foundation (via Intentional Futures): Create mock-up product reviews and social media content for education focus group. Create messaging and positioning materials for Shared Learning Collaborative.

Microsoft Learning Website: Manage content development and publishing for four sites: IT Academy, Microsoft Certified Professional, Microsoft Certified Trainer, and Microsoft Office Specialist. See microsoft.com/learning

Tag Computing website update: Write blog posts (see “Blog” section on this site.) Write new “What is Tag” section, and update whitepapers, datasheets, PowerPoint decks. See tag.microsoft.com

Cloud Computing Handbook for CIOs: Work with Microsoft’s IT team on book aimed at CIOs and CTOs considering cloud computing. Scope:

  • Learning about cloud computing technology, Microsoft’s cloud product offerings, and competitive landscape
  • Writing draft book outline
  • Writing sample chapter, abstract, and introduction
  • Developmental editing draft copy for executive review

Microsoft Surface website update: Update for Surface 2.0 product launch at 2011 CES. See surface.microsoft.com

MICROSOFT • Redmond, WA January 1998 – December 2010
Sr. Communications Manager, Windows Marketing
March 2006 – December 2010
Content for Windows for Vista and Windows 7 launches and sustaining marketing

  • Created content for Windows 7 and Windows Vista sites
  • Managed Windows home page headlines and content linking strategy
  • Worked on global marketing campaigns including “I’m a PC” and “My Idea”
  • Refreshed entire Using Windows XP web site to sustain customer satisfaction
  • Wrote and sourced content for Exploring Windows newsletter and site
  • Created scenario content sets for Windows Vista, integrating video, narrative content, and how-to content
  • Ensured content met Windows brand guidelines

Editor and Site Manager, Microsoft.Com Publishing 2001-2006
Strategy and execution for Windows home page and the At Home and At Work audience sites

  • Managed Windows home pages
  • Launched At Home and At Work audience sites on June 30, 2004. Planned strategy and got executive buy-in with final review by Bill Gates and Consumer Leadership Team.
  • Built and populated the 75+ page At Home Web site with a budget of less than $25K.
  • Increased traffic to 1 million page views per month within six months of site launch.
  • Created the “Tip Talk” blog feature for At Home to provide a forum for user-generated content.
  • Developed audience-targeted content and delivery mechanism for the Exploring Windows Newsletter
  • Pioneered Web demand gen for Windows by driving 58% of Windows Server 2003 launch event registration at a cost of $.10/conversion, versus $33/conversion from direct mail.
  • Wrote Editorial Programming Handbook for site managers and editors.
  • Led editorial planning and execution for IT Pro, Consumer, Developer, and End User audiences.

Managing Editor, Microsoft.Com Publishing 1998-2001
Content for Windows Client and Server web sites and relationship marketing program

  • Produced content for Windows 98, Windows NT, and Windows 2000 sites, from product overviews and feature descriptions to case studies and technical whitepapers.
  • Managed content updates on the Windows home page. Combined business requirements and data-driven content plans to refine home page design, headlines, and supporting content. Managed challenging stakeholder relationships across Microsoft.
  • Managed Exploring Windows Newsletter content and distribution

ZIFF DAVIS/WINDOWS WATCHER NEWSLETTER • Redmond, WA• 1994-1997

Windows Watcher was an award-winning monthly, subscription-based newsletter published by Ziff-Davis and Softbank. Readers included executives at hardware and software companies, IT managers, and financial analysts. Subscriptions cost $500 a year.
Executive Editor
Wrote content and edited entire newsletter, drove monthly publication process.

  • Tracked and reported on all major Microsoft technology developments and business trends
  • Reported on key Microsoft partners and competitors, including IBM, Novell, and Netscape
  • Interviewed leading industry CEOs and published feature length profiles and technical articles
  • Managed analytical coverage of Microsoft and the Windows software industry for weekly Web site postings and monthly print publication
  • Wrote marketing and humor columns
  • Co-wrote “Insider’s Guide to Microsoft”
  • Wrote articles for sister Ziff Davis and Softbank magazines, such as Windows Solutions

EDUCATION & ASSOCIATIONS
Bachelor of Arts Business Administration, University of Washington

  • Numerous Microsoft classes, including prestigious Kellogg marketing course, as well as marketing communications, technical, project management, procurement and vendor management courses
  • Two, nine-month University of Washington certificate programs in non-fiction writing
  • Editor, Washington Software Association Quarterly Newsletter.  Served on WSA marketing committee.
  • Secretary Northwest Ventura Publisher User’s Group